Release of Video on Plant A Life Campaign

Release of Video on Plant A Life Campaign

Plant A Life- the green campaign initiated by Kotak Life Insurance in association with SankalpTaru Foundation planted 15,000 trees in 4 major cities; namely: Delhi, Bangalore, Pune and Hyderabad. While reckoning the importance of trees and their conservation, the corporates integrated to bring about a behavioral change in the society for environmental conservation. The aim was to mobilize communities and bring them closer to the nature by planting trees in residential societies at all 4 targeted cities. In order to bring the major pollution issue into lime light, team SankalpTaru went a step ahead and made a video on the project which acts as a perfect show-piece, displaying the success of our campaign in spreading greenery to provide more shade and comfort for societies. The planted saplings would later sequester a good amount of carbon while purifying the air naturally. Also, to foster environmental stewardship within the local populace, a self- enthusiastic model was created, informing and educating them regarding various environmental issues and their mitigation methods.

YouTube Link- https://youtu.be/aYmsf3tfeCk