The Idea Forest

The Idea Forest

Highlights: 
  • Run an effective marketing campaign online wherein Idea subscribers and employees participate to plant trees
  • Support livelihood by sponsoring fruit bearing orchards (mango, guava, lemon) for poor villagers
  • Create a self sustainable model where project beneficiaries nurture and maintain trees in long term

1000

Trees

10

Beneficiaries

95%

Survival

10

Orchards

We, at SankalpTaru Foundation firmly believe in creating a wide socio-environmental impact by planting trees at the places where it makes a difference. Our innovative technology enabled and on-ground excellence based model connects together – corporates, individuals , rural farmers and students . We maintain utmost transparency and visibility in the entire process.. As they say “We don’t just plant!”

PROJECT BACKGROUND

Idea Cellular, Verse Innovation and SankalpTaru took a pledge to grow a forest in village Takari and support poor farmers. Employees of Idea cellular from 22 different telecom circles across India participated in the event by planting trees online which were then planted o ground at Takari village.

“Thanks to Idea and SankalpTaru for planting trees in our village and supporting poor farmers who have recently suffered from a hailstorm. ” - Ranjeet Patil Villager